Straight Answers on Music Promotion

Every question here gets a straight answer in the first two sentences, then the reasoning behind it. Where the honest answer is “it depends,” we say what it depends on. Where the honest answer is no, we say no.

Several of these cover things the promotion industry prefers to leave vague: what campaigns really cost, what results are and are not reasonable to expect, how long any of it takes, and which services are worth paying for. If you are deciding whether to spend money on promotion at all, start here rather than with a sales page.