Promotion by Artist Goal

Artists rarely want “promotion.” They want a specific thing: to hear their record in a club, to get added to a playlist, to be booked, to see the monthly listener count move. Those goals do not all run through the same work, and chasing them in the wrong order wastes money.

Each page here takes one goal, explains what actually produces it, what it realistically takes, and which part of a campaign moves that particular needle. If you are not sure which goal you should be chasing yet, the artist journey pages sort it by where you are.