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Release & Promotion Guides

Step-by-step playbooks for every stage of a release, before the drop and long after it.

These are the mechanics: how to actually release a single, how to reach DJs without burning the relationship, how radio and playlist pitching really work, and what to do when a record that should be moving is not moving.

The guides split roughly into three groups. Before the release: timing, anticipation, how many songs to put out. During: rollout sequencing, checklists, day-of execution. After: diagnosing a song that is not getting streams, reviving one that stopped growing, and converting whatever traction you do get into something durable.

All 29 Guides

GuidesAfrobeats DJ Promotion: What Labels Need for U.S. DJ Servicing GuidesAfrobeats vs. Amapiano Promotion: Different DJ Campaigns for Different Markets GuidesAmapiano Promotion in the U.S.: DJs, Clubs, Mixshows and Diaspora Audiences GuidesFrom Lagos and Accra to New York, Atlanta and London: A DJ Promotion Plan GuidesHow Many Songs Should You Release? GuidesHow Nigerian Artists Can Promote Afrobeats to DJs in the United States GuidesHow Shazam Works for Artists: From the Club Floor to the Charts GuidesHow Songs Break City by City: Viral Charts, Shazam Maps and Local Heat GuidesHow to Build Anticipation Before a Release GuidesHow to Get DJs to Play Your Song GuidesHow to Get More Playlist Adds GuidesHow to Get Radio Play GuidesHow to Promote a Rap Song GuidesHow to Promote a Single After Release GuidesHow to Reach DJs With Your Music GuidesHow to Release African Music to U.S. DJs: Clean Versions, DJ Edits and EPK Requirements GuidesHow to Release a Single GuidesMixshow vs. Rotation: How Radio Airplay Really Works GuidesMusic Promotion for Beginners GuidesMy Song Isn't Getting Streams GuidesRelease Day Checklist GuidesSpotify Algorithm Tips That Actually Work GuidesStreaming Numbers Lie, Rooms Don’t: The Music Metrics That Actually Matter GuidesThe Best Day to Release Music GuidesThe Data Trail DJs Leave: Spins, Crates, Charts and What They Tell You GuidesThe Music Marketing Checklist GuidesThe Song Rollout Timeline GuidesWhy Nobody Listens to Your Music (Yet) GuidesWhy Your Song Stopped Growing

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