The Artist Journey, Stage by Stage

Most wasted promotion money comes from doing stage-three work at stage one. Pitching playlists before the record is properly packaged, chasing bookings before anyone knows the song, buying promotion for a record that is not finished.

These four pages describe the stages in order: you made a song, you released it, you need people to hear it, and it is getting traction. Each one names what matters right now, what can wait, and what to stop doing. Read the one that describes your situation today, not the one that describes where you want to be.