Music Campaign Blueprints

Most promotion advice tells you what to do without telling you when. These blueprints do the opposite: each one is a dated, sequenced campaign you can lift as-is and run against your own release date, from the first day of setup through the last day of follow-up.

Pick by situation. If you have a date locked and time to prepare, start with the 60-day plan. If the record is already out and stalling, the 30-day post-release sprint is built for exactly that. If the record lives in clubs, or you are launching an artist with no history at all, there is a blueprint for each.