Music Promotion for Record Labels
How do record labels use Digiwaxx?
Quick Answer
Labels use Digiwaxx as their DJ-servicing department: every priority release goes to 30,000+ DJs through one pipeline, with feedback and spin activity flowing back as A&R-grade data, no in-house radio/club promo staff required.
Every label knows the math: in-house DJ and radio promotion staff is a six-figure fixed cost, and most indie labels can’t carry it. The pool model turns that fixed cost into a per-release line item, the same servicing majors buy, purchased campaign by campaign.
How Labels Run It
- Priority servicing: each focus release packaged and serviced to the full network on schedule
- Reaction data as A&R: which records DJs pull, in which cities, in which formats, before you commit marketing spend
- Roster coverage: artist spotlights and interview placements build each act's search footprint under your label's story
- No lock-in: per-record campaigns mean you scale servicing up and down with your release calendar
The Data Angle
The most underused label asset in the pool relationship is the feedback loop. DJ downloads and spins by market tell you where each record over-indexes, which is where your next video budget, radio push, and routing should go. Labels that read pool data spend their promotion budgets where reaction already exists.
Frequently Asked Questions
Can we service multiple releases?
Yes, each release runs as its own campaign, so a label can put its whole front-line schedule through the network and prioritize by tier.
Do you work with distribution partners?
Pool servicing is independent of your distribution, it complements whatever DSP delivery you already have. Submit the DJ-ready files and the campaign runs alongside your release plan.
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