How to Reach DJs With Your Music
What is the best way to reach DJs with a new record?
Quick Answer
Reach DJs through the channel built for it: record pools, where thousands of working DJs go specifically to find new records. Layer personal relationships on top, at events, through mutual contacts, but let the pool do the mass delivery a record needs.
There are two ways to reach DJs and they are not in competition: distribution (getting your record into the crates of thousands of DJs you will never meet) and relationships (the handful of DJs in your city who become genuine allies). Artists fail when they try to do distribution via DMs, or expect a pool submission to also build friendships. Do both, on purpose.
Mass Reach: The Record Pool
A record pool is the standing pipeline between new music and working DJs, club, mixshow, mobile, and radio jocks who subscribe specifically to find records. One properly packaged submission (clean, dirty, instrumental, correct metadata) reaches the whole network at once. Digiwaxx has serviced records to DJs since 1998 and reaches 30,000+ DJs, that is the scale a record needs to find its rooms.
Deep Reach: The Five DJs Who Matter Most
Identify the five DJs closest to your scene: the club DJ at the room your crowd goes to, the mixshow DJ on your city's station, the mobile DJ doing every party, the college radio DJ, the tastemaker whose crates others copy. Support them before you need them, pull up to their nights, repost their sets, buy the drink. When your record is ready, they already know your name, and their spins mean more because they chose you.
What Gets You Ignored
- Cold DMs with a link and "check this out", no files, no versions, no context
- Sending explicit-only records to radio DJs
- Following up daily; DJs work nights, give it a week
- Asking for a spin before you've given anything: attention, support, or at minimum a professional package
Frequently Asked Questions
Can I email DJs directly?
For the handful you have real context with, yes, short email, private streaming link, download link with all versions, one line on why it fits their sets. For the other thousands, use a pool; unsolicited mass email lands in spam and burns goodwill.
Do DJs check record pools for new music?
Constantly, that is what a pool is for. Working DJs need fresh, properly tagged records every week, and the pool is the professional channel built to deliver exactly that.
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