Music Promotion for Managers
How do managers use Digiwaxx?
Quick Answer
Managers use Digiwaxx as the repeatable promotion layer in every release plan: one submission covers DJ servicing and Digiwaxx Radio, with coverage on Elite, and the reaction data becomes the manager’s ammunition for bookings, radio pitches, and label conversations.
A manager’s job is leverage: turning an artist’s work into opportunities. Every opportunity conversation, promoters, programmers, editors, labels, starts with the same question: what’s moving? The pool campaign is how a manager manufactures the answer.
The Manager’s Workflow
- Slot the campaign into every rollout: service 1 to 2 weeks pre-release, same calendar every time (see the 60-Day Release Plan)
- Build the proof kit: DJ activity and spins, plus on Elite the Performance Snapshot Report and published coverage, become the one-sheet for every pitch
- Route off the data: book the cities where DJs are reacting, rooms where the record already works are rooms that convert
- Protect the artist: one-time campaign pricing, no contracts, nothing touching masters or royalties
Frequently Asked Questions
Can I manage campaigns for multiple artists?
Yes, each record is its own submission and campaign, so a manager can run their whole roster through the same system and calendar.
What makes the campaign useful beyond the spins?
The receipts. DJ feedback and spin activity, and on Elite the Performance Snapshot Report and published coverage, are third-party proof, the difference between a manager saying "trust me" and showing a moving record.
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