U.S. DJ promotion for Punjabi, Bollywood and South Asian releases
How does an Indian release reach American desi rooms?
Quick Answer
The Punjabi wave proved it: South Asian records break globally through the diaspora floor, the desi nights and wedding circuits of New Jersey, the Bay Area, Chicago, Houston and New York. The DJs who run those rooms are reachable, and servicing them properly is the whole job. Digiwaxx delivers to a network of 30,000+ U.S. DJs, with a report back to your team.
At home the audience consumes at a scale few markets can match, YouTube first. Abroad, the same audience is in rooms run by DJs, and a record that arrives as files with a clean version and a contact who answers gets played; a link gets forgotten. That gap between streaming scale and room presence is exactly what a campaign closes.
What an India Campaign Includes
- Desi night and wedding circuit DJs: the rooms where South Asian records actually break in America, from a 30,000+ DJ network
- Crossover servicing: hip-hop and mixshow DJs for records built to travel past the community
- Digital delivery: WAV or 320kbps MP3 with artwork, the way U.S. DJs take music
- Campaign reporting: delivery and response per release, written for your team
- DJ feedback: collected and passed back where available
For Labels and Artist Teams
Per single or across a roster: Punjabi, Bollywood and film soundtracks, hip-hop, indie and devotional catalogues all run through the same funnel with lists built per record. The Punjabi lane moves on tour and wedding seasons; tell us the dates. We reply within two business days.
What Your Release Needs
- High quality audio: WAV or 320kbps MP3
- A clean version for mixshow and radio DJs
- DJ edits and extended intros where they exist
- Instrumental or acapella if one exists
- High resolution artwork, artist bio and press kit (EPK), release date and official links
Request an India Campaign
Who to Contact
Campaigns: Kay Ali, Campaign Manager · kawani@digiwaxx.com
Partnerships & distributors: “CL” Llewellyn, Partner Manager · cl@digiwaxx.com
Artists: Will Gordon, Artist Manager · will@digiwaxx.com
One artist, one record?
The standard campaign starts at $99.
The form above is for labels and teams. A single record reaches the same 30,000+ DJs through the standard funnel.
Promote My Record →Starter $99 · Pro $149 · Elite $199, one-time payment, no contracts.