U.S. DJ Promotion for Ghanaian Afrobeats, Highlife & Afro-Fusion Releases
How does a Ghanaian release reach the U.S. diaspora rooms?
Quick Answer
Digiwaxx takes Ghanaian releases, Afrobeats, highlife, hiplife, Afro-fusion, Afro-R&B, hip-hop and dancehall, to U.S. DJs, mixshows and the diaspora rooms where Ghanaian music already fills floors, with direct delivery and campaign reporting for Accra based labels and artist teams.
Every December proves the audience exists: the diaspora flies home, Accra fills up, and the records of that season come back to New York, DC, London and Toronto in suitcases and DJ folders. A Ghanaian release does not need to invent an American audience. It needs to reach the DJs who already play to it the other eleven months. Ghana also exports more than the new school: highlife and hiplife catalogues carry decades of records that U.S. DJs sample, edit and open sets with.
What a Ghana Campaign Includes
- Ghanaian diaspora rooms: the DJs holding down Ghanaian and West African nights in New York, New Jersey, DC and beyond
- Afrobeats and mixshow DJs: the broader list for records built to cross over past the community, from a 30,000+ DJ network
- Catalogue servicing: highlife and hiplife records placed with the selectors, editors and diggers who actually use them
- Direct delivery: high quality audio and artwork, the way U.S. DJs take music
- Campaign report: delivery and response, written up per campaign for your team
For Accra Based Labels and Teams
Planning around December? Say so early. The diaspora season is the best launch window Ghanaian music has, and servicing that lands in November beats servicing that lands in January. Catalogue owners: a properly tagged highlife archive is a campaign of its own. Tell us what you hold.
What Your Release Needs
- High quality audio: WAV or 320kbps MP3
- A clean version for mixshow and radio DJs
- DJ edits or extended intros where they exist
- Instrumental or acapella if one exists
- High resolution artwork, artist bio and press kit (EPK), release date and official links
Request a Ghana Campaign
Who to Contact
Campaigns: Kay Ali, Campaign Manager · kawani@digiwaxx.com
Partnerships & distributors: “CL” Llewellyn, Partner Manager · cl@digiwaxx.com
Artists: Will Gordon, Artist Manager · will@digiwaxx.com
One artist, one record?
The standard campaign starts at $99.
The form above is for labels and teams. A single record reaches the same 30,000+ DJs through the standard funnel.
Promote My Record →Starter $99 · Pro $149 · Elite $199, one-time payment, no contracts.